The Notable Blogger

Everybody needs to make money. A poor American economy with a high unemployment rate necessitates a creative approach to a healthy income. In other words, you’ve gotta build a better mouse (or pig) trap to bring home the bacon. It’s time to put American ingenuity back to work, but with this caveat: do it ethically.

Here is a great example: Navis is a company specializing in small moving needs. While people are losing homes or downsizing, selling off their excess, and moving on down the road, Navis helps them move their small loads without the high minimum cost normally associated with such an endeavor. They focus on the untapped small moving needs market, providing a service that helps others save money. Kudos!

Here is a terrible example: Our previous favorite ice cream company downsized their product but did not move their price in a similar direction. They wanted consumers to feel good about the fact that their prices remained the same. I, however, felt duped. I didn’t feel good about having a smaller amount of ice cream for my children to pillage from my bowl. I would have preferred that they were honest about their state of affairs, rather than trying to make it appear as if nothing has changed. Too bad for them: they lost our business and our respect as we returned to making our own frozen delectables and occasionally buying a container of generic ice cream big enough for this mob at bulk prices.

You have to play the economic game to get by in America, but you can play it ethically. Look for a way to serve people in this tough time, and help yourself in the process.

Yes, we do sometimes write content for pay, and this is one of those times. Know, dear readers, that Notable Blogger will never knowingly compromise our integrity or Christian views. We believe in what we write, and we, too, are building a better mousetrap.